Project overview
This project was for The Uneek Brand, a clothing business with a clear vision for launching a distinctive online store. The client had strong ideas around the brand direction and product range, but needed support bringing everything together into a polished, sellable e-commerce experience.
Having worked with the CEO previously, this was a returning client relationship built on trust and collaboration. The goal was not just to launch a store, but to create a solid foundation the brand could grow on.
Main goal: Design and develop a Shopify-powered clothing store, supported by strong visual branding, high-quality product content, and a scalable structure for future growth.
What the website needed to do
- Present the brand clearly and consistently across the entire store
- Support an initial launch with a large product range
- Showcase products with engaging visuals and detailed descriptions
- Work smoothly across desktop and mobile for everyday shoppers
- Be easy for the client to manage products and content independently
Key features
- Custom-designed Shopify storefront tailored to the brand
- Product listings for over 40 items at launch
- Custom product imagery, including 3D renders for product detail pages
- Vectorised artwork and design assets for print-ready clothing designs
- Clear product descriptions and supporting content written for e-commerce
Design & content approach
This was a content-heavy project that went beyond standard web design. Alongside building the Shopify store, I handled image creation, vectorisation of design artwork, and 3D product renders to help customers better understand fit, detail, and finish.
Each product required careful attention, from visual presentation through to written product detail content. With over 40 products created initially, the process was gradual and iterative, allowing the brand to refine its offering while maintaining consistency across the store.
The outcome
The finished site gave The Uneek Brand a professional, scalable e-commerce platform ready for launch. Products were presented clearly, the brand identity came through strongly, and the client had full control over managing the store day to day via Shopify.
The project demonstrated the value of a long-term, collaborative approach—combining web development, design, and content creation to support a growing clothing brand rather than delivering a rushed, template-based solution.
This work highlights my experience designing and developing Shopify stores for UK businesses, as well as supporting brands with the creative and technical groundwork needed to launch confidently online.
Want something like this?
If you tell me what you do and what the website needs to achieve, I’ll suggest the simplest approach and a clear starting price.
